Yuri Kawaguchi: ‘The smell of … ‘: Japanese TV anchor loses job after criticising men body odour



Yuri Kawaguchi, a 29-year-old Tokyo-based information anchor and lecturer on harassment prevention, misplaced her job and confronted important on-line backlash after a social media put up through which she criticized males’s hygiene habits went viral. Kawaguchi expressed her frustrations about males’s physique odor through the summer season, resulting in public scrutiny and repercussions from her employers.
In a now-deleted put up on X, Kawaguchi wrote, “I am actually sorry if there is a private scenario, however the scent of males in the summertime or the physique odour of unsanitary individuals is so uncomfortable.”
She additional added, “I need to be clear, so I take a number of showers a day, use freshening wipes, and apply sweat inhibitors year-round.I believe extra males ought to do that.”
Her feedback shortly sparked backlash on-line, with many accusing her of concentrating on males and perpetuating gender discrimination. Critics argued that hygiene points should not unique to males, and that her remarks have been offensive.
“Solely blaming males is infuriating and undoubtedly discrimination. Ladies, particularly older ladies, can have physique odour too. I am actually uncomfortable with this,” one consumer commented.
The controversy round Kawaguchi grew as particulars of her private life, together with her divorce, have been scrutinized by the general public. She confronted harsh criticism and was labeled as “materialistic” and “out of contact” with the realities confronted by peculiar individuals.
In response to the rising criticism, Kawaguchi issued a public apology. “I deeply remorse that my careless remarks offended and damage many individuals. I used to be immature as somebody who works with phrases. Any further, I’ll attempt to verify I by no means damage anybody with my phrases. I’m actually sorry.,” she mentioned.

Regardless of her apology, the repercussions have been swift. VOICE, the company representing Kawaguchi, terminated her contract, citing “defamation of the honour of the alternative intercourse” as the explanation.
Moreover, one other firm that employed Kawaguchi as a lecturer for harassment prevention additionally ended their contract along with her.
The choice to terminate Kawaguchi’s contracts sparked blended reactions amongst Japanese netizens. Some criticized the businesses’ actions as “too excessive,” whereas others noticed the scenario as a mirrored image of the challenges ladies face in Japan’s male-dominated society.
“A girl asks males to be tidy and keep decorum, but it triggers outrage. It simply reveals that Japan has been a male-dominated society for too lengthy,” one commenter famous.
One other added, “Why are Japanese males so delicate? They can’t deal with a little bit of criticism. Ladies are anticipated to keep up magnificence, cleanliness, and health with out grievance, but males face no such expectations. If that is not gender bias, then what’s?”
The incident has sparked a broader dialog in Japan about gender expectations, societal norms, and the results of talking out on points associated to gender and hygiene.





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