Gavin Newsom targets AI deepfakes with new law: Why Elon Musk and others think it’s a really bad idea



California Governor Gavin Newsom signed a sequence of payments on Tuesday banning political “deepfakes” and different deceptive digitally generated audio and visible content material created with synthetic intelligence, fulfilling his promise to take motion after criticising Elon Musk, CEO of X (previously Twitter), for sharing a doctored video of Vice President Kamala Harris.
“I may care much less if it was Harris or Trump,” Newsom mentioned throughout a dialog with Salesforce CEO Marc Benioff earlier the identical day.“It was simply incorrect on each stage, “ Politico reported.
Elon Musk in response to Newsom’s signing of the legal guidelines, claimed that the governor had successfully made parody unlawful, in violation of the Structure of the US.
He shared a video that includes a satirical depiction of Harris, mocking her {qualifications} and making sarcastic feedback about variety hiring and political competence. The video imitates Harris’s voice, however as a substitute of utilizing her precise phrases from the unique advert, it falsely portrays her saying that President Biden is senile, that she does not “know the very first thing about operating the nation.”
The AI-generated video included statements similar to, “I used to be chosen as a result of I’m the last word variety rent. Should you criticise something I say, you are each sexist and racist,” taking a jab at Harris.
Musk additionally reposted a viral submit sharing the identical video of Harris, stating, “The video that offended California Governor Gavin Newsom is now trending on X.”
“Like when Streisand sued somebody for exposing her very apparent Malibu deal with. That actually stored it below wraps, lmao,” Musk added.
Trump has additionally shared AI-generated photographs claiming to point out his help amongst Black voters, together with one other picture depicting a determine resembling Kamala Harris addressing a bunch of communists, the fortune reported.
“Safeguarding the integrity of elections is important to democracy, and it’s vital that we guarantee AI just isn’t deployed to undermine the general public’s belief by disinformation – particularly in at the moment’s fraught political local weather,” Newsom mentioned in an announcement.
“These measures will assist to fight the dangerous use of deepfakes in political adverts and different content material, one in all a number of areas during which the state is being proactive to foster clear and reliable AI,” he added.
What are deepfakes
Deepfakes are “extremely real looking and difficult-to-detect digital manipulations of audio or video.” The time period is a mix of “deep studying” and “fakes,” reflecting the mixture of superior machine studying strategies used to create convincing but misleading digital content material.
What are the three payments
Underneath Meeting Invoice 2355, political commercials might be required to reveal whether or not they have utilised generative AI expertise to create or modify any supplies featured within the advert. This measure goals to make sure that voters are conscious of using AI in political messaging.
Meeting Invoice 2655 locations the duty on giant on-line platforms to take away or label misleading election content material inside 72 hours of receiving a report from a person. Failure to adjust to this requirement will end in legal responsibility for the platform.
“AI-generated deepfakes pose a transparent and current threat to our elections and our democracy. AB 2655 is a first-in-the-nation answer to this rising menace, and I’m grateful to Governor Newsom for signing it. Advances in AI over the previous few years make it simple to generate hyper-realistic but fully pretend election-related deepfakes, however AB 2655 will be sure that on-line platforms decrease their influence.The brand new legislation is a win for California’s voters, and for our democracy,” Assemblymember Marc Berman, who proposed the invoice, mentioned within the assertion.
Lastly, Meeting Invoice 2839 particularly targets people who create or publish misleading content material about candidates and election employees utilizing AI expertise. The invoice prohibits such actions inside the 120 days earlier than and 60 days after an election. If present in violation, a choose can order the removing of the content material and impose a positive.
Why is the ban essential
These measures are designed to reinforce transparency and accountability within the digital realm, notably throughout election durations.
Titled the Defending Democracy from Deep Faux Deception Act, the just lately launched laws mandates main on-line platforms to forestall customers from sharing “materially misleading” content material associated to elections as Californians gear as much as train their proper to vote.
The fast development of AI has raised numerous apprehensions, together with its potential to intrude with democratic processes, amplify fraudulent actions, and result in job losses.
These issues have prompted lawmakers to take motion and implement measures to counter the destructive impacts of AI.
The Biden administration, led by the Democratic president, has advocated for the regulation of synthetic intelligence. Nevertheless, the divided Congress, with the Home of Representatives managed by Republicans and the Senate by Democrats, has struggled to make vital progress in implementing efficient AI laws.
California is the primary state within the nation to determine authorized protections for performers in opposition to AI expertise. Tennessee, famend because the birthplace of nation music and the launching level for a lot of musical icons, took the lead in March by passing laws to protect musicians and artists from AI misuse.





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