The US Olympic and Paralympic Committee is suing Logan Paul and KSI’s Prime vitality drinks model, accusing it of trademark infringement.
It claims that Prime is utilizing trademarked Olympic phrases and symbols on a particular version of its hydration drink that includes basketball star and three-time Olympic gold medallist Kevin Durant.
The committee mentioned it doesn’t have an settlement with Prime for the usage of its terminology and emblems, and mentioned its actions had been “deliberate” and “in dangerous religion”.
The BBC has contacted Prime for remark.
The committee filed the lawsuit in Colorado on Friday, and likewise accused Prime of utilizing the emblems in web campaigns and promotions.
The lawsuit, seen by the BBC’s partner CBS News, mentioned that buyers might be misled into considering there’s an settlement between the US Olympic and Paralympic Committee and Prime.
The organisation mentioned it had issued a stop and desist letter to Prime, however the drinks model had continued to market the product, utilizing the branding.
Criticism has beforehand been levelled on the firm as a result of it being marketed at a youthful viewers, with some faculties in the UK issuing warnings or choosing to ban it.
Whereas the corporate’s vitality drink comprises caffeine, it additionally sells a drink marketed for “hydration”, which is caffeine-free.
Earlier this month, US Senate Majority Chief Chuck Schumer called for an investigation into the brand because of the excessive caffeine content material of its vitality drink.
Responding to this, Prime has mentioned that it complies with regulatory necessities within the international locations it operates in.
Prime founders Logan Paul and KSI have over 40 million YouTube followers between them.
Prime was launched within the UK with a lot hype in 2022 – leading to some outlets limiting the number of bottles which could be sold per customer. It has collaborated with a number of the largest sporting stars and groups on the planet together with Arsenal and the LA Dodgers.
